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FAVER

Faver's Restaurant Dashboard

OVERVIEW

Faver is an affordable, campus-focused food delivery and pickup service with low commission fees. It helps university food services boost meal card usage and revenue and enables local restaurants to expand their campus reach through an affordable, walk-sharing delivery model.

ROLE

Founding Designer

DEVICE

Tablet

TIMELINE

1.5 year

Market discovery, Validation, Conception, Go to market and business planning, Iterative product development

TEAM

5

Product Owner, R&D manager, Business Development manager, Marketing Lead

MARKET OPPORTUNITY

Identifying an underserved need within North American college dining

$520M

65%

of students would prefer “for delivery” and “taken to go”

65%

of students would prefer “for delivery” and “taken to go”

Current Delivery and Pickup Services

commissions are high for campus food services and local restaurants around the campus

Current Delivery and Pickup Services

commissions are high for campus food services and local restaurants around the campus

HOW MIGHT WE

increase sales for universities food services and local restaurants around the campus and while addressing students needs?

USER NEEDS

SOLUTION

Faver, an affordable pickup and delivery service for campus with low comissions and strong reach on campus through student delivery:

MARKET VALIDATION

Validating assumption with universities food services and local restaurants

CONCEPTION

Brainstorming and design concepts for Faver MVP features

EARLY PROTOTYPES

Conducted usability testing with 4 local restaurant owners and 2 university food services director.

FINDINGS

Not enough flexibility with the restaurant and menu information

Need for more visibility on the navigation bar tabs and need for more comprehensive features such as analytics, etc

No ability to search which might make it dificult to quickly find the relevant information

FINAL DESIGN

How Faver dashboard evolved…

IMPACT

71%

commitment from university food services and local restaurants

10-15%

Projected revenue increase for university food services and local restaurants

LESSIONS LEARNED

Keep the stakeholders in the loop & communicate the why and how

#Communication

#Presentation

Be patient to succeed but pivot when necessary

#Adaptability

#Resiliency