#B2C-Startup
#B2C-Startup
#B2C-Startup
#Product-discovery
#Product-discovery
#Product-discovery
#UX-strategy
#UX-strategy
#UX-strategy
Faver
A campus based walk-sharing food ordering and delivery app for students by students.
Faver
A campus based walk-sharing food ordering and delivery app for students by students.
Role - Founding Designer
Timeline - 1.5 years
Team - team of 5
Device - Mobile | Tablet
Role - Founding Designer
Timeline - 1.5 years
Team - team of 5
Device - Mobile | Tablet
"Faver" is a walk-sharing food ordering and delivery app for campus communities for students by students. Making food more accessible within campus areas where delivery cars are not allowed while creating part-time job with flexible schedule for students as easy as sharing their walk in their spare time on campus.
"Faver" is a walk-sharing food ordering and delivery app for campus communities for students by students. Making food more accessible within campus areas where delivery cars are not allowed while creating part-time job with flexible schedule for students as easy as sharing their walk in their spare time on campus.
Problem Space
Problem Space
Research also shows a huge market gap…
Research also shows a huge market gap…
North America college dining stats shows over 60% of students would prefer “for delivery” and “to pickup” rather than consumed at location.
North America college dining stats shows over 60% of students would prefer “for delivery” and “to pickup” rather than consumed at location.
Top-down market size
$520M
Bottom-up market size
$450M
Top-down market size
$520M
Bottom-up market size
$450M
How might we
How might we
make food more accessible on campus
make food more accessible on campus
while
while
empowering campus community
empowering campus community
?
?
Possible solution
Possible solution
If there was an affordable, community-based walk-sharing food ordering and delivery app then:
If there was an affordable, community-based walk-sharing food ordering and delivery app then:
1
Busy students would receive their orders at their class/ lab door
1
Busy students would receive their orders at their class/ lab door
1
Busy students would receive their orders at their class/ lab door
1
Busy students would receive their orders at their class/ lab door
1
Busy students would receive their orders at their class/ lab door
1
Busy students would receive their orders at their class/ lab door
2
Job seeking students can easily earn money on their spare time on campus by doing delivery
2
Job seeking students can easily earn money on their spare time on campus by doing delivery
2
Job seeking students can easily earn money on their spare time on campus by doing delivery
2
Job seeking students can easily earn money on their spare time on campus by doing delivery
2
Job seeking students can easily earn money on their spare time on campus by doing delivery
2
Job seeking students can easily earn money on their spare time on campus by doing delivery
3
Universities food services and local restaurants would also benefit increasing their sales
3
Universities food services and local restaurants would also benefit increasing their sales
3
Universities food services and local restaurants would also benefit increasing their sales
3
Universities food services and local restaurants would also benefit increasing their sales
3
Universities food services and local restaurants would also benefit increasing their sales
3
Universities food services and local restaurants would also benefit increasing their sales
Validating assumption with users
Validating assumption with users
Looking into competition
Looking into competition
Barnstorming and design concepts
Barnstorming and design concepts
Card sorting
Card sorting
Ideation
Ideation
Design strategy
Design strategy
Early prototype
Early prototype
Faver mobile app
Faver mobile app
Faver dashboard
Faver dashboard
How Faver evolved…
How Faver evolved…
Faver Mobile App
Faver Mobile App
User testing with students
User testing with students
Trust in task completion
Trust in task completion
Cluttered UI
Cluttered UI
Inconsistency & poor design system
Inconsistency & poor design system
Faver dashboard
Faver dashboard
User testing with food services
User testing with food services
Limited functionality
Limited functionality
Search-ability
Search-ability
Lessons Learned…
Lessons Learned…
#Communication
#Communication
#Communication
#Communication
#Communication
#Communication
#Presentation
#Presentation
#Presentation
#Presentation
#Presentation
#Presentation
Keep the
Keep the
stakeholders in the loop
stakeholders in the loop
& communicate the
& communicate the
why and how
why and how
#Adaptability
#Adaptability
#Adaptability
#Adaptability
#Adaptability
#Adaptability
#Resiliency
#Resiliency
#Resiliency
#Resiliency
#Resiliency
#Resiliency
Be
Be
Patient to succeed
Patient to succeed
but…
but…
pivot when necessary
pivot when necessary
Some of our moments…
Some of our moments…
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